Project: Sub - Branding of an Airline
Brand Identity
Truelite by Trujet
Brief: Truelite is a hypothetical VIP class sub airline by Trujet in India. Trujet motto is to build relationship by bringing people closer. For the same, I have designed an entire luxurious sub brand, Truelite.
Mission: To build a logo and a visual identity for Trujet’s new premium first class service that fits within the existing brand umbrella yet feels premium and different than standard class.
Stylescape of Trujet
Creating the Identity:
The logo design is simply derived from the original logo which is of a Peacock. To show the premium class, I have used only the crown of peacock which symbolises superiority.
The main colour, Blue is also derived from the original colour palette showing connection and safety.
Logo
User Profile of the Target Audience
Aircraft
Ticket
Menu
Luggage Tag
Business Card
